2021: The year of the media release
Quality communication needs to be at the top of your business wish list for 2021.
January is always a good time to review what your business does well – and where it could improve. And chances are, your corporate communications strategy could benefit from a revamp.
According to a 2020 survey by small business lender (and Corpwrite client) OnDeck, 73% of business owners say “being a good communicator” is the leading attribute for business success; 14% say communication is the “most important” quality.
Yet many businesses fail to communicate effectively or give scant attention to a communications strategy.
In today’s disrupted environment, communication is especially important. Consider these findings[1]:
59% of businesses across the Asia Pacific use their communications campaigns to enhance brand influence. The remaining 41% focus on sales conversion and growth
70% of businesses say news websites are the preferred communications channel
85% of businesses prefer press releases rather than social media or announcements on corporate websites to share significant business developments or promote a new product/service.
Three top tips for 2019
By Anthony O’Brien, Professional Planner, January 19, 2019 With plenty of Australians still in holiday mode, January is the perfect opportunity to take stock of the wins and losses from last year and rip into fine-tuning the marketing plans for 2019. Moreover, with plenty of global and local challenges, such as Brexit and the looming federal election, […]
PR and content marketing work best in tandem
By Anthony O’Brien for Professional Planner, 29 May 2018 Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different. There are those who continue to believe PR is headed the way of the dodo, with the emergence of social media. It hasn’t – and it won’t. What […]
Market your advice to the next generation
By Anthony O’Brien for Professional Planner, 21 May 2018 Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau. In Australia, it’s fair to say we’re headed in the same direction as the US. We also know the digital generation buy and […]
Ambiguous content is a bad idea
By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about what represents content and what is real news. I read with interest a recent university […]
Marketing strategies for your business
There’s a saying in business that you can’t promote a secret. In other words, even with the best products and services, you still need to make people aware of your company’s existence and how it can make their lives easier.