Menu
An effective social media strategy gives your organisation multiple touch points with your customers, which can build stronger relationships and engagement. Strategic social media campaigns can boost traffic to your website, increase brand awareness and conversion rates. Most importantly, it can help you generate qualified leads more cost effectively.
At Corpwrite, we get to know your business before creating a social media strategy that engages your customers, builds brand awareness and increases business opportunities. Our team of social media experts, led by Kate Mather, can execute every element of your digital campaign, from original online content through to targeted advertising and community management.
Social media is an important part of the marketing mix, but which platforms do you target, and how often? What messages should you convey in each platform? How do you know if your efforts are making a difference? We understand that creating the right voice for your business is crucial to the success of your strategy and because we understand the algorithms that drive each platform, we can advise on keywords and hashtags to ensure optimal exposure.
Each month, we analyse data and provide you with a detail report demonstrating how effective your social media efforts have been in meeting your campaign objectives. We believe in collaborating closely with our clients, so we’ll meet with you regularly to refine the strategy.
As your social media strategy matures, it might be appropriate to build in-house expertise. At Corpwrite, we have the capability to up-skill individuals, or your whole team, in the latest social media policies and administration. This investment will ensure your organisation is more agile and able to respond quickly to leverage opportunities that arise.
Setting an appropriate policy, and communicating it across the organisation, is a crucial step in the implementation of a social media strategy. Sadly, many companies skip this step, and often find themselves fighting fires on many fronts. Corpwrite designs policies that will keep every member of your team aligned with your social media strategy. This helps ensure positive feedback from all platforms, safeguarding your company’s reputation.
When you’re ready to build in-house capability, our expert training and coaching can help. Training can be tailored to cover all aspects of social media administration from platform selection and content creation to activity monitoring and moderation. We’ll ensure your nominated employees understand how to manage campaigns to ensure the right brand voice is maintained. Having in-house specialists, supported and coached by Corpwrite, will enable you to be more responsive and proactive during campaigns, thereby maximising customer engagement.