Ambiguous content is a bad idea
By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about what represents content and what is real news. I read with interest a recent university […]
Don’t waste your content; leverage it to help your sales team
By Anthony O’Brien | Published in Professional Planner, March 13, 2017 Last week, I wrote about the value of measuring content marketing and how challenging it can be to track its effectiveness as a sales tool. That said, it still has a role to play and for content to be effective it’s important that you take […]