PR and content marketing work best in tandem
By Anthony O’Brien for Professional Planner, 29 May 2018 Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different. There are those who continue to believe PR is headed the way of the dodo, with the emergence of social media. It hasn’t – and it won’t. What […]
Ambiguous content is a bad idea
By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about what represents content and what is real news. I read with interest a recent university […]
Marketing strategies for your business
There’s a saying in business that you can’t promote a secret. In other words, even with the best products and services, you still need to make people aware of your company’s existence and how it can make their lives easier.