PR and content marketing work best in tandem
By Anthony O’Brien for Professional Planner, 29 May 2018 Content marketing and public relations are similar beasts and don’t let the marketing cognoscenti tell you any different. There are those who continue to believe PR is headed the way of the dodo, with the emergence of social media. It hasn’t – and it won’t. What […]
Market your advice to the next generation
By Anthony O’Brien for Professional Planner, 21 May 2018 Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau. In Australia, it’s fair to say we’re headed in the same direction as the US. We also know the digital generation buy and […]
Is your small business healthy or headed for disaster?
How to give your venture a health check Anthony O’Brien originally published in Money Magazine Launching a small business is extremely solid work and keeping it purring along is equally demanding. To ensure your venture remains a growing (and going) concern, it’s important to give it regular “health checks”.
Cash flow management is your friend
It’s essential to understand the time-worn advice that “turnover is vanity, profit is sanity, cash is reality”