Market your advice to the next generation
By Anthony O’Brien for Professional Planner, 21 May 2018 Millennials are about to surpass baby boomers as America’s most significant living adult generation, according to population projections from the U.S. Census Bureau. In Australia, it’s fair to say we’re headed in the same direction as the US. We also know the digital generation buy and […]
Ambiguous content is a bad idea
By Anthony O’Brien for Professional Planner, 30 April, 2018 Content marketing has been king for several years now, as companies clamour to reach and engage with their target audience. The ubiquity of content marketing has subsequently created a fierce debate about what represents content and what is real news. I read with interest a recent university […]
Marketing strategies for your business
There’s a saying in business that you can’t promote a secret. In other words, even with the best products and services, you still need to make people aware of your company’s existence and how it can make their lives easier.