Building the right image for your business
If you’re launching a business, building the right image is critical to long-term market share, customer loyalty and profitability. But before you can build your brand identity, you need to settle on a trading and domain name, a logo and possibly a striking slogan that clearly communicates your products and services.
Business owners need to connect
As a business owner, it’s fair to say that the internet and phone are the lifeblood of my operation, especially in these days of email, digital marketing and search engine optimisation.
Owning your own small business
From Money magazine March 23, 2015 Original article Anthony O’Brien Calling the shots, prospects of more money, career flexibility or the opportunity to bring a clever product to market are just a few reasons for launching a small business. Or perhaps you’ve taken a redundancy and feel the time is right to join the 2 million Australians […]
Setting up space for a small business
Nearly 1 million people operate from home, according to the Australian government website business.gov.au, so it is big business. A home-based business can make a whole lot of sense, as you won’t need to lock into a commercial lease so can reduce start-up costs. If you already own a desktop computer or laptop, you won’t need to buy or lease equipment.